Trending Blogs
Renée Giarrusso is a highly sought-after communication, leadership & mindset expert. She is a speaker, International 4-time award-winning author, facilitator, educator and coach (PCC). She works with leaders, teams and organisations to energise mindset and accelerate communication, collaboration and leadership to lift performance and culture. Her sole purpose is to make workplaces exceptional places to work. The team at PRP have been working in partnership with Renée for a number of years across her various programs. We sat down with Renée to talk about her Awaken Career Transition program, which you can read below.
Unleashing Communication Skills with a Deck of Cards
In today's diverse workforce, success often hinges on the ability to adapt and evolve. This was the focus in a recent discussion hosted by Wendy Born from Business Value Partners, to members of the National Electrical Communications Authority. Wendy was joined by our Directo r, Andrew Bath an d Senior Con sultant, Ella O’Connell . Collectively, Andrew and Ella bring over 25 years of experience in recruiting across diverse industries and successfully working with millennials and Gen Zs. During the discussion, they explored recruitment strategies, steps to creating thriving cross-generational teams, and the benefits Millennials and Gen Zs bring to the workplace. Below we have compiled three key takeaways from the discussion for your perusal. Dive in below! What are the benefits of employing millennials and Gen Zs? There are a multitude of benefits that come along with employing millennials and Gen Zs within your business. Andrew and Ella discussed how younger generations are not just committed employees but also drivers of change. They challenge process, modernise business, and bring a fresh perspective that’s vital to stay relevant in today’s world. In Andrew’s words, “having the younger generation in our team brings diversity of thought and fresh knowledge. I get to learn different things and new technologies, and how they can add value to the business”.
CONTINUOUSLY CHANGING CUSTOMER NEEDS
Andrew Bath • May 26, 2020
Last week, Project Resource Partners were lucky enough to have Customer Experience and Design expert Tony Hillson, of Good Service Coach present at our most recent workshop; Continuously Changing Customer Needs. The discussion looked at how we can keep up with what has changed for our customers and principles to follow ensuring investment is spent in the right places, if it needs to be spent and / or not over investing.
Below are the slides from Tony’s presentation. If you have the time, it is certainly worth looking at as our customers go through a period of more change and disruption, influencing what is important to them, and therefore what should be important to us as we look to assist our customers.
Here are my top takeaways from the event:
- What our customers want, in fact need, continues to change and the needs move back toward basic needs in a time of crisis. That means security and safety outweigh self actualisation!
- There is a need for us as a business to ensure our service is desirable to our customers in their lives, and that they are willing to buy it
- COVID-19 overnight changed how we behaved as it combined the three basic elements needed to change. We had motivation to change, the ability to change and there was a trigger
- Our customers have changed how they perceive value and how they decide what is important. They worry about loss over gain, and now not the future. It is need over want!
- This should then influence our assumptions about what our customers need, but we need to understand our assumptions, rank them by risk and then test them
- Testing effectively requires evidence of emotional goals in certain scenarios, and evidence to ensure an understanding of motivation, ability and bias
- This means testing the need and not the solution, and doing it as early as possible, in different ways, to ensure the problem has value
- Behavior and data are what we want as proof, as distinct from opinions, so we need to prototype, do behavioral tests or ‘pre-totype’, and none of these have to be expensive or complicated
- Is your customer willing to to pay money or invest their scarce time in your solution?
- Remember as well that it may not be the product that needs to change, but how the customer experiences it
Those are my takeouts, but I would be interested in what strikes you after you’ve looked through Tony’s presentation:
